OTHER WORK

UP THERE X adidas Melbourne

by Parts Department

for UP THERE Store + adidas

​

Location

All around Melbourne

​

Sector

Activation

​

Project Timeline

2025-2026

One foot in front of the other

UP THERE's first release as part of the adidas Consortium family called for something special. The shoe, the adidas Melbourne, carries serious heritage: its silhouette traces back to a track spike from the 1956 Melbourne Olympics, with colourways pulled directly from the original found in adidas' Herzogenaurach archive.

 

It deserved a launch to match.
 

The concept was as considered as the shoe itself. Rather than a traditional retail drop, the Melbourne was released unannounced across a handful of produce markets, and one flea market, scattered throughout the city. No fanfare, no countdown. Just the shoe, sitting amongst fruit crates and vintage scales, waiting to be found.

We were handed the brief and given creative freedom, so here is what we did.
 

The stalls were designed to feel like they'd always been there, that barely-held-together, sun-bleached charm of a market vendor who clearly isn't going anywhere (unless they sell out I guess). We sourced vintage scales from an old Woolworths, tracked down aged fruit and veg cartons, hand painted a bunch of it, and shipped the lot to Melbourne flat-packed with a set of instructions and our best wishes.

Alongside the stalls, we designed and fabricated the full suite of release objects: steel and acrylic magazine racks, friends-and-family shoe crates with laser cut and UV printed lids and even some custom bag toppers for vacuum sealed shoe bags. Different materials, same spirit.

The kind of project you don't forget making, and clients you love to make stuff with.
 

Photo Credit:

Wilhelm Philipp - @wilhelmworks​

​

Architectural Models

by Parts Department

​

Location

To be determined

​

The building has to be at least... three times bigger than this!

Architectural models for miscellaneous clients and personal projects.

 

Photos Parts Department

​

​